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Walking Your Talk: A Powerful Lesson in Living Your Values

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Walking Your Talk: A Powerful Lesson in Living Your Values
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This was a service innovation agency in Durham, led by two passionate social activists. They weren’t just talking about making a difference—they were actively shaping public sector change and driving innovation.

I rang the doorbell of their home office, expecting to be ushered into a meeting space. Instead, Cameron, the company director and a truly wonderful human being, greeted me with a warm smile and did something completely unexpected.

After a brief hello, he said:

“We always start our day with a walk. And while we walk, we pick up any litter or rubbish we find. Are you okay to walk and talk?”

There was no hesitation in his voice—this wasn’t a test or a gimmick. This was just who they were.

So, instead of sitting stiffly at a desk, I found myself strolling through the streets of Durham, a litter picker in one hand and a deep sense of respect in the other.

This wasn’t just an interview. It was an invitation—to witness their values in action.