Design sparks the question “how do ideas become real?”Industrial and furniture design drew me into creativity itself—its psychology and methods. I built things (with generous technicians), explored Donald Norman’s user-centred design, and ran playful projects like “Bouncing Red”, “Re-Build” and “3 Chairs.” Inspired by Rich, Tom, and Art College detours, I discovered process over product and laid foundations for coaching and facilitation.

A difficult year reoriented everything. Therapy, reflection, and support seeded compassion, resilience, and a deeper curiosity about the mind. That inner work became the quiet engine behind my practice, sharpening empathy, normalising vulnerability, and shaping how I design learning spaces where people can safely stretch, stumble, and start again.

Global Service Jam rocked my world, I stepped into creative leadership with help of Adam and Marcus. I found improvisation and applied improv became a toolkit that still underpins my facilitation, coaching, and community-building style today. Designers in Disguise ignited a project in organisational development consultancy with the CEO of Tesco.

Thrown into PRUs, classrooms, outdoor centres, and global summits with Future Foundations, MyBnk and others, I learned to guide experiences, not teach ‘conventionally‘. Enterprise, leadership, and social action programs unlocked self-directed learning for thousands of young people. Those five formative years forged my trainer-facilitator identity and a lifelong love for “learning by doing.”

I carried experiential methods into business: high-energy workshops, coaching for emerging leaders, and rapid innovation hackathons. The blend of clarity, challenge, and creative stretch, helped teams solve real problems fast. This was the bridge from youth work to organisational impact, proving playfulness and performance aren’t opposites, they’re partners.

Creators Club launched as a home in London for curious makers and brave conversations. I published my first book, Feeling Lost & Finding Your Way, and doubled down on practical leadership: communication, coaching, and culture. The community model-peer learning plus facilitated momentum became a signature: build confidence, ship projects, and support each other through the messy middle.

Creators Club grew across cities and formats. Travels broadened perspectives; the Creators Festival gathered artists, entrepreneurs, and intrapreneurs to share tools, stories, and experiments. It inspired the idea: when you connect creativity with community and structure, people accelerate together.

When the world paused, we reinvented delivery: remote workshops, digital sprints, and a playful podcast to keep ideas moving (albeit 4 episodes of Wisdom or Waffle). It was scrappy and human, navigating uncertainty and finding laughter where we could. The lesson: constraints can concentrate creativity and community can carry us.

I deepened the organisational lens with Human Synergistics, linking mindset, culture, and performance. Coaching and OD engagements scaled from teams to systems and cross-cultural integrations. Amid the work, I bought a modest home in London and foud a local tennis club that’s a home from home.

My coaching practice centred further into sustainable growth, helping clients balance ambition with capacity, revenue with rhythm, and progress with wellbeing. My volunteering endeavoured shift from Education to Homelessness, a cause I deeply care about supporting.

Creative Flourishing emerged as the umbrella for coaching, consultancy, and facilitation. In-person away days roared back; online learning matured. We focused on strategic clarity, creative momentum, and cultures where people can actually do their best work, together and on purpose.

This year I flexed my performing muscles with live improv, balancing stage play with applied improvisation in my facilitation and coaching. Following my ADHD diagnosis in 2024, I enrolled in a formal course to deepen my knowledge of neurodiversity, translating personal insight into richer support for leaders, teams, and creatives.