“Inspiration exists, but it has to catch you working.” — Pablo Picasso
We all know the zone—that magical state where everything else fades away, time dissolves, and we’re completely immersed in what we’re doing. In our modern day and working lives, I know it can be challenging to create those conditions.
I’ve just come out of my inspiration zone. Two hours of uninterrupted writing, completely absorbed in my thoughts and ideas. As I stood up from the dent I’d made in the sofa, I felt calm, focused, and deeply content.
Walking to my local shop, I started wondering—how do we get into this state of flow more often? And, more importantly, how do we push through the initial resistance that tries to keep us from starting?
From my own experience, inspiration isn’t something we wait for—it’s something we meet halfway. Like a surfer catching a wave, we need to position ourselves in the right place, wait patiently, and be ready to ride it when it comes.
Running with a surfing analogy, here’s my reflections. Oh and, if you’re a surfer, let me know if this analogy holds up! I’ve water-ski’d and wake-boarded badly, but not surfer, (yet)!

6 Steps: Riding The Wave Of Inspiration
1. Go to the Beach – Make Time for Focused Work.
You can’t ride a wave if you’re not at the beach. Likewise, you won’t find creative flow if you never show up for it. Inspiration doesn’t just strike out of nowhere—you have to create the conditions for it.
💡 What to do:
✔️ Set aside dedicated time for creative or deep work.
✔️ Show up even when you don’t feel inspired—it will come once you start.
✔️ Build a habit of consistent creativity rather than waiting for the perfect moment.
2. Find a Place Where the Conditions Are Right – Eliminate Distractions
Just like a surfer needs the right waves, wind, and weather, your mind needs the right environment to focus.
💡 What to do:
✔️ Turn off notifications, emails, and phone calls—they can wait.
✔️ Find a quiet, inspiring, or comfortable space to work in.
✔️ Create rituals (lighting a candle, playing music, using noise-canceling headphones) to signal to your brain that it’s time to focus.
3. Wait for the Wave – Let Your Mind Settle
Not every wave is worth riding. Some waves take time to build, and so does focus. At the start of a task, your mind will fight against settling in. It will throw distractions, doubts, and restless thoughts at you. This is normal.
💡 What to do:
✔️ Instead of fighting distractions, let them pass like waves in the ocean.
✔️ If an important thought pops up, write it down and return to your task.
✔️ Trust that if you stay in the water long enough, the right wave will come.
4. Ride the Wave – Use the Flow State When It Comes
Once we catch a wave, commit to riding it for as long as possible. This is the moment where ideas flow, energy is high, and you’re fully in the zone. Don’t stop for small things—ride it all the way through.
💡 What to do:
✔️ Resist the urge to check your phone or switch tasks—protect your flow.
✔️ Stay immersed in the process and trust your instincts.
✔️ Let creativity and productivity carry you forward naturally.
5. Get Up Again If You Fall Off – Resist the Temptation to Quit
Sometimes, we’ll lose focus. A notification will break your rhythm, or your inner critic will creep in. Maybe the ideas aren’t flowing as smoothly as you’d hoped. This is the most crucial moment—the choice to keep going or give up.
💡 What to do:
✔️ If you lose focus, don’t walk away—just start again.
✔️ Accept that not every session will feel perfect—but consistency matters more than perfection.
✔️ Push through the awkward phase of getting back on track.
6. Stop When the Waves Do – End on a High Note
There’s a natural completion point to every flow session. You’ll either feel physically or mentally drained, or you’ll reach a satisfying pause point. Respect this. Trying to force productivity past its natural limits can drain your creative energy for the next session.
💡 What to do
✔️ Stop when we’ve given your best energy—not when you’ve exhausted yourself.
✔️ Take a moment to appreciate what you’ve accomplished.
✔️ Celebrate the work you’ve done, even if it’s not perfect.
*Bonus Tip: If you can, leave a small part unfinished—this makes it easier and exciting to pick up where you left off next time!)
Final Thoughts: Make Inspiration Work for You
The biggest mistake people make is waiting for inspiration before they start working. But the truth is—inspiration comes when you start working. Show up. Remove distractions. Settle your mind. Ride the wave. And remember Picasso’s words: “Inspiration exists, but it has to catch you working.”
~ How Do You Ride the Wave of Inspiration?
~ What are your favourite ways to get into the zone?
~ How do you deal with distractions or creative resistance?
~ Do you struggle with waiting for inspiration instead of creating it?
Drop your thoughts in the comments!
~ Andy